Our Market Analytics Approach
Learn more about our structured, transparent process for advertising effectiveness analysis. Every step is tailored to your campaign goals and market context.
Meet our analytics team
Our specialists combine industry experience and local knowledge.
Georgia Clark
Lead Analyst
Core Skills
Georgia leads each project, ensuring insights are accessible and directly applicable to your real marketing challenges.
Brent Hughes
Strategy Advisor
Expertise
As Strategy Advisor, Brent shapes methodology that adapts to changing channel trends and evolving business requirements.
Karen Lu
Reporting Specialist
Expert Skills
Karen designs bespoke reports, making complex findings digestible for stakeholders at any experience level.
Mike Sanders
Client Liaison
Strengths
Mike maintains open communication, ensuring our work always fits your unique needs and feedback.
How our process works
From initial audit through custom reporting, our four-stage methodology ensures actionable insight at every step for your marketing team.
Initial Assessment and Goal Setting
We start by learning about your campaign background, target audience, and business objectives so we can align analytics with real needs.
Our consultations help your team establish clear goals, metrics, and desired outcomes before data collection or review begins.
Data Aggregation & Analysis
We collect and integrate data from all relevant channels, combining quantitative results with contextual insights for depth.
Diverse platforms are mapped, behavioural and performance trends spotted, and pivotal patterns highlighted for strategic focus.
Custom Reporting & Action Plans
Report design is tailored to each client's requirements, focusing on clarity, relevance, and immediate usability.
We transform complex datasets into easy-to-understand visuals and provide recommendations aligned with your core objectives.
Ongoing Consultation and Review
Post-campaign support ensures your team has the clarification and guidance needed to apply insights effectively.
Regular check-ins maintain data relevance, adapt strategies, and help capture emerging strengths or improvement areas. Results may vary.
Why choose tomarunixa?
See how our analytics solutions compare for market-focused campaign analysis.
tomarunixa
Detailed and actionable insights
Segmented Impact Analysis
Identify drivers by audience group
Local Market Benchmarks
Australian-specific baselines used
Tailored Consultation
Strategy calls and reporting adjustments
Multi-Channel Data Integration
Digital, social, and traditional synced
MarketPlus
Standard reporting options
Segmented Impact Analysis
Identify drivers by audience group
Local Market Benchmarks
Australian-specific baselines used
Tailored Consultation
Strategy calls and reporting adjustments
Multi-Channel Data Integration
Digital, social, and traditional synced
InsightWave
General effectiveness metrics
Segmented Impact Analysis
Identify drivers by audience group
Local Market Benchmarks
Australian-specific baselines used
Tailored Consultation
Strategy calls and reporting adjustments
Multi-Channel Data Integration
Digital, social, and traditional synced